The first part of the day ended with a very impressive presentation of David Meerman Scott talking about real-time marketing. Today it’s all about brand journalism and this is not copywriting. It's storytelling. You’ve got to be aware that sometimes buyer personas are different than the people that actually buy the products. Benefit from the moment to launch your next smart storytelling idea. One of the best examples was the Wynn hotel banning Paris after getting arrested in Vegas and creating some buzz about it in the media.
David gave us some guidelines to set-up effective real-time marketing and PR:
1. Appoint a real-time officer
2. Develop some real-time guidelines
3. Implement real-time (automated) systems
4. And last but not least, develop a real-time mindset
A very good start of the day. Stay tuned for part 2.
Kenny Van Beeck