eTale - e-marketing coaching and consultancy

 
 
Before starting ask yourself, “What am I trying to accomplish with this email campaign?” Some businesses launch a campaign to build their brand or announce their presence (Traffic Building); others aim to generate leads (Lead Generation) and orders (Sales Generation). This is the first and most important step in a Direct Marketing campaign as all the subsequent steps are built around achieving this objective. Without a clear objective it is impossible to determine success.

Typically, the most basic objective is to generate enough leads that, when converted into sales and long-term customers (Relationship Marketing), results in more profit than direct costs….in other words, a positive return on investment. Note however that it can take some time for the full benefit of a direct email campaign to become apparent. While responses may come in within the first two to four weeks of the initial mailing, others may take longer. Or the response may come in without a clear connection to your mailing, in the form of a referral to a spouse or friend. Using a promotional code on your email piece can improve your ability to track how well the campaign is performing.


 


Comments

28/06/2013 13:49

Excellent is the only word I can give u for this wonderful blog, keep it up. I will come back again to read some more interesting things on this topic.

Reply
06/07/2013 15:46

This is a wonderful article, Given so much info in it, These type of articles keeps the users interest in the website, and keep on sharing more ... good luck.

Reply
21/10/2013 14:31

Using a promotional code on your email piece can improve your ability to track how well the campaign is performing.

Reply
18/04/2014 05:23

Yeah. It was all real. People <a href="http://www.fountainheadpress.com/send.html">gucci replica</a> always ask me if they <a href="http://www.weatherfordproperties.net/news1.asp">chanel replica</a> fake tears. I known to be a <a href="http://www.otxarkoaga.org/spothandbags.aspx">replica handbags</a> good crier and in this role you sort of had to be. Mara was just so tortured. It called for it.

Reply
17/05/2014 08:58

Hello, Your blog is great and Email Marketing is one of the oldest & most cost effective Digital Marketing tool for the promote of every type of business in low cost so just check out this fill this demo form and you get 2000 free emailing. Thanks

Reply



Leave a Reply