I had the opportunity to give some interviews about the new email marketing trends for 2012. Movies are in French and Dutch. I will soon publish the content in English as well.
The Johnson box and email marketing, perhaps you don’t even see the potential if you’ve either never heard the term or associate it with direct marketing mail. However, as Kenny Van Beeck points out, email marketing can unleash the power the Johnson box. Here’s seven great tips on how to do that:
The Johnson box is the area that is exposed when opening your email. It’s the section you see in the preview pane. This space determines whether people keep on reading your email message or not.
Here are 7 easy-to-use tips to make that Johnson box work like hell.