eTale - e-marketing coaching and consultancy

You can get different results from your email newsletter depending on what day and time you send them.
Guesswork, testing different times/days and carefully monitoring your email stats is normally the best way to find out but here is a great shortcut for you… Why not use Twitter as a new input.

Here is how you do it:

Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day.

Integration between four essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer contact, and offers a lot of opportunities. Email, CRM, web analytics and social all have specific advantages, combining these four offers even more added value.

To collect the source data for the benchmarks, the IAB email marketing task force focused on the top active ESP’s (Email Service Providers) and advertisers on the Belgian market. Off course, other parties were welcome to participate as well. Thanks to the participants, the Belgian email benchmark report 2010 comprises detailed results on over 300 million sent emails in 2009. 

Here are the overall results: