eCRM systems and other databases. Leveraging that data to extend relevant cross- and up-sell offers into your transactional email only makes sense. And that’s only one of the benefits.
There are many other advantages to transforming your static, plain-text transactional email into a dynamic communication tool, including:
> Delivery of a fully branded message that is consistent across the entire online experience
> Personalized communication that builds rapport by acknowledging the existing customer relationship
> Increased cross- and up-sell purchases based on current purchases or other real-time interactions
> Higher open and click-through rates from a message that is 100% relevant, anticipated and personal
> Access to an in-market consumer who has already demonstrated an interest in your company