eTale - e-marketing coaching and consultancy

A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty.

Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It’s during this process that companies have a chance to stand out from their competitors by communicating value proposition, establishing sincere concern for subscriber privacy, and showing respect for users by providing control over the type and frequency of the emails received.

If you’re ready to turn your website into an email opt-in machine, consider implementing some of the following enhancements.

While testing your copy writing, you might want to use following techniques:

The offer
• Financial incentives: money off, free shipping, two for the price of one, discounted service contract or installation. 
• Non-monetary value: perks, quality upgrades, valuable information packet, accumulated rewards. 
• Time-based incentives: 3-day sale, offer ends Saturday, for the month of May only.

Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you can dramatically impact conversion results. Begin by looking at landing pages from your recipients’ perspectives.

These are 9 tips to help you building the perfect landing page

In the battle against spam, ISP’s came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it isn’t of any interest for him. But anyway, whitelisting procedures are almost over. The new standard is Reputation Management.

Relationships are not cheap – just ask any dating teenager. For some reason though, we often seem to forget that truth in business.

In many email marketing campaigns a noreply email address is used.
Why would you do that?

More and more articles published on blogs and in newsletters have a Facebook like button. Is this just another gadget or does the add-on have a real added value on your communication? The answer is YES! You would be surprised what that simple like button can do for you.

Whenever someone hits the like button, that particular article is published on his Facebook profile. This simple action has a direct impact on the coverage of your article, since it will widen your reach of contacts on the internet. This not only has a direct impact on your brand name, but also on the reputation and credibility of your post.

The Johnson box and email marketing, perhaps you don’t even see the potential if you’ve either never heard the term or associate it with direct marketing mail. However, as Kenny Van Beeck points out, email marketing can unleash the power the Johnson box. Here’s seven great tips on how to do that:

The Johnson box is the area that is exposed when opening your email. It’s the section you see in the preview pane. This space determines whether people keep on reading your email message or not.

Here are 7 easy-to-use tips to make that Johnson box work like hell.

Reaching the inbox of your customers and prospects and generating high response are inextricably linked.

Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences.

Subscribers want email that has valuable and interesting content that promotes products they want to buy and that comes at a frequency that is neither too often nor too seldom.

We just wanted to give you an update about the release of Outlook 2010.

An acid test by Litmus compares 2007 vs 2010 and to be honest their is really no diffrence in rendering the email.

What should email designers be doing differently for Outlook 2010 vs 2007? To be honest, nothing.  
As always: Keep your email simple, use tables for layout, inline your CSS and follow the other email design guidelines for Outlook 2007. 



Kenny Van Beeck