Reaching the inbox of your customers and prospects and generating a high response are inextricably linked. Subscribers quickly tire of irrelevant messages and will complain by clicking the "report spam" button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences. Subscribers want email that has valuable and interesting content that promotes products they want to buy and that comes at a frequency that is neither too often nor too seldom.
Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day.
Integration between four essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer contact, and offers a lot of opportunities. Email, CRM, web analytics and social all have specific advantages, combining these four offers even more added value.