Advanced Lead Scoring

20/9/2013

Hi guys,

I just read a great article about lead scoring ... and wanted to share that with you.
It's written by LeadFabric.com. Enjoy !!

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Ever wonder why a river with an average depth of three feet still drowned the army that tried to cross it? Right. Because averages are just that – averages. They don’t accommodate the peaks and valleys of a fragmented landscape.

Now consider lead scoring, the mechanism that lets you determine whether a lead is ready to go to sales or whether it needs more nurturing. If you only have one scoring system – that doesn’t distinguish between region or product family for example – you can’t effectively navigate your buying landscape. You can miss peril and opportunity alike in differences of offerings, go-to-market strategies and more. One size doesn’t fit all.

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If you only have one examining program that does not distinguish between area or item close relatives for example you cannot efficiently get around your buying landscapes. You can miss threat and opportunity alike in modifications of special offers,

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Advanced Lead Scoring

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