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More and more articles published on blogs and in newsletters have a Facebook like button. Is this just another gadget or does the add-on have a real added value on your communication? The answer is YES! You would be surprised what that simple like button can do for you.

Whenever someone hits the like button, that particular article is published on his Facebook profile. This simple action has a direct impact on the coverage of your article, since it will widen your reach of contacts on the internet. This not only has a direct impact on your brand name, but also on the reputation and credibility of your post.
And there is more…
The relationship between Microsoft and Facebook is well known since 2007, but with the integration of Bing search in Facebook, the search landscape is on a turn. Google is already using site linking for years to determine if your site content is relevant or not. This technique is entirely automatic and based on machine intelligence.

Bing on the other hand made a deal with Facebook and has now access on the Facebook like database. The plan is simple; they will use human feedback via “like” and integrate it in Bing search. 

The new relevancy model will change from machine intelligence to human feedback.

Adding Facebook like in your email newsletter
Adding a Facebook like function on your website or blog is quite easy. You can even start using a function as Addthis.com and have even metrics on your like and share behavior. Integrating this like and share function in an email newsletter is a little more complex and can sometimes require some html coding expertise. Always be sure to add the specific topic of your news and not the entire newsletter itself.

Takeaway: Start integration the Facebook like and share button in your blog and email communication. It will open your reach and have a positive impact on your SEO.

PS: Feel free to like this article :-)

Kenny Van Beeck


 


Comments

17/10/2010 12:22

Kenny, just a remark: the addthis.com system does not support "I Like" functionality for email newsletters (as the way I like work is technically a bit more challenging for an email than for a website). It is possible though, using a workaround via the ESPs server system.

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Kenny
17/10/2010 13:05

Hi Geert,
there is a solution, but it isn't easy and it is indeed a workaround. You do not use the standard addthis script, but refer to an online version link of that topic in the email.
Like you said, it's like using the workaround of an ESP server.

Thx for the remark Geert

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