eTale - e-marketing coaching and consultancy

 
 
Reaching the inbox of your customers and prospects and generating a high response are inextricably linked. Subscribers quickly tire of irrelevant messages and will complain by clicking the "report spam" button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences. Subscribers want email that has valuable and interesting content that promotes products they want to buy and that comes at a frequency that is neither too often nor too seldom.
 
 
This third and final day started with a very enthusiastic presentation on the role of email marketing in inbound by Karen Ruben of HubSpot. She made it very clear that email marketing in an inbound approach is all about content. So you have to work on your mobile rendering and social authority. Certainly now that Inbox priority by Gmail and the Social mailbox by Facebook are looking more and more to human interaction to filter out our email marketing messages.

 
 
In the battle against spam, ISP’s came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it isn’t of any interest for him. But anyway, whitelisting procedures are almost over. The new standard is Reputation Management.
 
 
Relationships are not cheap – just ask any dating teenager. For some reason though, we often seem to forget that truth in business.

In many email marketing campaigns a noreply email address is used.
Why would you do that?
 
 
Reaching the inbox of your customers and prospects and generating high response are inextricably linked.

Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns. The only way to improve inbox deliverability and response is to create compelling subscriber experiences.

Subscribers want email that has valuable and interesting content that promotes products they want to buy and that comes at a frequency that is neither too often nor too seldom.