eTale - e-marketing coaching and consultancy

 
 
Can someone who is reading this give me the ideal way of segmentation in email marketing? Anyone? Now we can start an endless conversation about best practices, but essentially it always comes back to the relevance of your message in the dialogues with your target groups. Some marketers don’t use segmentation. “Everyone likes to listen to everything” is their motto. Too bad, that is not working.

Luckily a lot of clever marketers do segment in different ways. I say luckily because relationship building in email marketing is fundamental in email marketing nowadays. Capturing information via relevant messages by creating valuable dialogues which create respect between the brand and the customer. It is not only about capturing and collecting as much data as possible, but also about using it in the right way. Segmenting is a way of working intelligently with your data in order to optimize your relationship and of course your return on investment.
 
 
Knowledge is power, and that extends to the customer information in your
eCRM systems and other databases. Leveraging that data to extend relevant cross- and up-sell offers into your transactional email only makes sense. And that’s only one of the benefits.
 
 
Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day.

Integration between four essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer contact, and offers a lot of opportunities. Email, CRM, web analytics and social all have specific advantages, combining these four offers even more added value.
 
 
 
 
Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day.

Integration between three essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer contact, and offers a lot of opportunities. Email, CRM and web analytics all have specific advantages, combining these three offers even more added value.