The address fold holds 4 main components:
• The from address
• The from name
• The reply address
• The subject line
Each of these 4 components has a particular impact on the success of your email marketing campaign.
While testing your copy writing, you might want to use following techniques:
• Financial incentives: money off, free shipping, two for the price of one, discounted service contract or installation.
• Non-monetary value: perks, quality upgrades, valuable information packet, accumulated rewards.
• Time-based incentives: 3-day sale, offer ends Saturday, for the month of May only.