eTale - e-marketing coaching and consultancy

When people receive an email, it is just a matter of seconds to decide which emails they are going to read.  Email marketing can be very effective and the open rate can be very high, if it is done correctly.  

1. The most important thing to pay attention to is the “subject-line”. After all, the purpose of the subject line is to intrigue readers into opening the email.
2. Success also depends of the “from-line”.
3. Finally one should find the best timing to send the email.
What you should understand is that email copy is not the same as webpage copy or certainly not dm print copywriting. The nature of the medium combined with the carrier of the message (internet/monitor) makes it less tangible and more interactive. Email copywriting should therefore respect certain rules to maintain its effectiveness.

Quick overall copywriting tips
1. Target your message to the right audience
2. Get to the point
3. Keep it simple
4. Give the recipient more than one link
5. Provide relevant information
6. If possible sign your work
7. Make your email copy scannable
8. Apply the 5-30 rule
9. Make sure your call-to-action is obvious
10. Use a short and clear subject line
The address fold holds 4 main components:
• The from address
• The from name
• The reply address
• The subject line

Each of these 4 components has a particular impact on the success of your email marketing campaign.
While testing your copy writing, you might want to use following techniques:

The offer
• Financial incentives: money off, free shipping, two for the price of one, discounted service contract or installation. 
• Non-monetary value: perks, quality upgrades, valuable information packet, accumulated rewards. 
• Time-based incentives: 3-day sale, offer ends Saturday, for the month of May only.